Most GA4 setups track the wrong things
GA4 is powerful — but only if it's implemented with a clear measurement plan. Without one, you end up with dozens of auto-collected events that don't answer your actual business questions, and missing data for the conversions that matter. I implement GA4 the right way: via GTM, consent-compliant, and aligned to your goals.
🚨 Common GA4 mistake: Installing GA4 directly in the page source in addition to via GTM — which means every event fires twice. Your session counts are inflated, your conversion rates are wrong, and you don't know it.
What I deliver
Measurement plan
Before touching GA4, we define what you want to measure and why. Every event has a business purpose — no clutter, no guesswork.
GTM-based implementation
GA4 is deployed exclusively via GTM — no hard-coded scripts. Flexible, maintainable, and easy to update as your business evolves.
Conversion tracking
Form submissions, purchases, calls, downloads — every conversion your business cares about, tracked accurately and consistently.
Data validation
Every event checked in GA4 DebugView and Realtime. Duplicate tracking, missing events, and misconfigured parameters caught before they hit your data.
Tools & technologies
Google Analytics 4
Google Tag Manager
Consent Mode v2
GA4 DebugView
dataLayer
Chrome DevTools
Looker Studio